Offering your visitors RSS feeds has one basic advantage that can be broken down into several different sub-advantages. Every time a user connects to your feed, they are choosing to stay informed and involved which means that you have the potential to maintain their connection for a long term relationship.
Believe it or not, one of your business goals is really to develop relationships with the visitors that want to develop relationships to your website. That sounds crazy, right? How can we develop relationships with websites since they are totally inanimate? When a user plugs into your RSS feed, what they are doing is deciding that your website contains enough relevant information for their personal or business use that they want to stay connected to your latest news and information. By doing this, they are developing a relationship with the website. They expect to use the information somewhere, which means they expect to be able to draw useful information from your website.
RSS feeds maintain contact. Whenever you get the chance to maintain contact, you also get the chance to enhance the contact you have with your connected users. In fact, by relying on RSS feeds to bring you more clientele, what you essentially end up doing is marketing to them in a very specific manner. Unlike email marketing campaigns, you now have a direct link to each potential customer provided they opted for connection to your feed. By doing this, you have the potential to offer them more services, better services, and more information that will enhance their life or business.
If you market directly through your RSS feed, you are able to bring a personal and meaningful development directly to the consumer, regardless of what products you offer or services you sell. When you keep enhancing any part of the consumer’s life, you bring them back and this in turn generates income for you.
Keeping your RSS feeds relevant to your website but branching out into new directions simultaneously allows you to run simple test marketing before launching any new campaigns. Let’s say you are currently selling self help material and you want to start offering e-courses. Taking the time to run a test course through your RSS feeds will give you a general idea of how other people will react to your course idea. If no one signs up, then obviously you either need to return to idea itself or you need to look at your marketing technique. Either way, you haven’t spent a fortune to test the market and you have a pretty strong idea of how your plans will be received.
Your users will be able to determine what they want to view and what updates they are interested in receiving directly from your website. This can enable you to do some research and understand which parts of your website are most popular and which parts are being completely ignored. This feedback might be able to help you determine whether to drop the ignored portions or amp them up and really turn on the juice to get them noticed.
OR if you would like to succeed immediately to create financial freedom working only 4 hours a week, check out www.secrets2internetfortunes.com
AND receive a limited FREE copy of the amazing 113 page Book “Online Fortunes A Beginners Guide!” which is jam packed with so many ideas you can use to instantly create an automated income for life! That’s my GIFT to you as a way of saying thank you for reading my articles.
