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Everyone talks about increasing website traffic and having lots of visitors to their sites. No doubt, it is a good thing and everyone likes to have high search engine rankings for all the keywords targeted. The important question that remains here to be answered is what to do with targeted traffic.

Targeted Traffic versus Bulk Traffic

When you target specific keywords using search engine optimization methods and achieve your goals by having the visitors who have searched the keywords you are working on, you get targeted traffic to your site. There is always an intention beyond the choice of keywords. Once you have such visitors, you follow up the case and see if they are doing what you have planned for them or not.

It is a crazy world and despite many people’s beliefs, there are some who just pay and care about having large traffic to their sites regardless of who they are and why they visit their sites. For such people, bulk traffic will do. What I want to explain has got nothing to do with this type of people.

Sell To Your Targeted Traffic

One thing that you have planned to achieve with your high search engine rankings is to sell your products, services, information, etc to your visitors. They have come to your site for it. This is how you have planned it. So, why not? Go ahead and arrange all needed to sell to them. They are the people who have searched for keywords like “buy cheap things”, “buy latest things”,etc.

Make a List with Your Targeted Traffic

You have achieved high search engine rankings for your keywords and managed to attract similar-minded people who are inclined to take the same steps, buy the same stuff, etc. They are valuable sources that may buy later other stuff, become frequent buyers, etc. How do you want to get them come back again? Making a list of them could help this dream come true. You can retain them buy having them subscribed for your free newsletter, blog, alerts, etc.

Create a Community with Your Targeted Traffic

The like-minded people who visit your site are very much similar to each other in their objectives, pursuits, etc. They may have similar hobbies, business dreams, career requirements, etc. You can make a community with them in form of a forum, blog, etc and give them the type of information they are looking for. This builds a stronger rapport between you and them, creates an expert image of you in their minds, etc. Have them stay with you and with each other and tap into this source later when you have something valuable for them.

Get Yourself Established as a Specialist

When you gain high search engine rankings for certain traffic and your webpage shows up for particular keywords, you have already made a huge impact in your visitors’ minds. The reason is that they have found you in organic SEO results of a search engine. The next step will be to prove this by creating great relevant content at the landing page and other pages of your site.

Now that you have achieved the targeted traffic you have been working on through search engine optimization, you already have a handful of visitors that could grow in number. Their loyalty to you will depend on what you provide for them. This should become an ongoing loop for you. Attain high search engine rankings for more keywords and provide for your audience expectation in order to retain them.

Site Booster helps you get targeted website traffic through high search engine rankings. Learn more at: http://www.site-booster.com.

It is great to get traffic to your site but the whole exercise is worthless if you can not keep those visitors long enough so that they will buy or at least to provide information and opt in to some kind of regular messaging. Here are some strategies to try on your landing pages.

Caricature your customers

You already spend a lot of time trying to understand who your customers are and then molding your website to suit their needs. Well, why not try actually making a visual that represents your customer and placing it on a landing page? There are a number of ways you can work this strategy:

- How do you feel today? You can add small faces that are smiling, sad, pensive, and confused, etc. Allow your visitor to click on an icon and provide a response based on that choice such as, ‘If you are feeling sad, take a look at the photos of babies playing with our apple green stainless steel bowls. You will just have to smile!’

- If your customers can be categorized in some way, maybe based on sports team for a sporting goods store, offer icons that are people dressed in team uniform. Allow that icon to follow the customer through the experience of your store.

These strategies should add clicks to your site as you engage visitors in the fun and products.

Shorter is better

Landing pages need to be absorbed almost immediately because that is all the time your visitor will take to decide whether or not they will stay. Keep any narrative short and to the point. If you are using six bullets to sell your product, try using the top three selling points instead.

Be sure that your search function is visible

Hopefully you have tied your pay per click ad to a landing page that will provide exactly what the visitor is looking for. Most visitors will spend very little time on a site they reach this way, unless it is immediately apparent that they will find what they are searching for.

However, one way to reduce the number of people who land and leave because they do not see what they want is to make the search function very visible and label it with language such as, ‘Do not see what you want? Search our site because we are sure we can make you happy!’

Recognize the season, the holiday, and the events
The more your landing page can connect with a visitor, the more likely they will stay and look around. With the holiday season coming up, there are lots of opportunities for special messages that make that psychological connection with your customer.

It works because you are reflecting back to them a sense of what they are thinking about. This method works for other important time periods as well. You can add congratulations to the winners of Wimbledon or a bow to ‘Britain’s Got Talent’ finalists.

This technique is especially effective if the event is tied to the products on your site, such as a happy birthday to the country’s oldest living person on your nutritional supplements site.

Make your landing page as sticky as possible to boost conversions.

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Coaching products allow coaches to reach many more people than is possible coaching one on one. However, to get people to purchase and consume those products we must become master motivators. The word motivate is critical to writing good sales letters so it is essential that we understands what motivates people.

Most people are more motivated to avoid pain than they are to seek pleasure. However, studies also show that people are more willing to spend large sums of money to reach a goal. That is why people will spend tens or hundreds of thousands of dollars on education.

The point is that both types of emotions, positive and negative, play a huge part in our motivations to take action so we must think about how to use those emotions the goal is to cause action. Let us take a look at the some of the positive emotions as described by Napoleon Hill the author of “Think and Grow Rich”.

Love

We all have the desire to be loved. When you motivate with love then you have hit the tap root of human nature. Look at all the things we do to ensure that others love us. We buy billions of dollars worth of perfume and cosmetics to be attractive to love. We give to others because we love them or we desire that they love us. We make huge sacrifices for others that we love. Love is probably the single most powerful motivator of human kind next to fear.

All of this means that people are motivated by the desire to have the love of others and to express our love for others. Touch on these desires and get straight to the heart of the matter.

Show people how they can love or be loved by using coaching to reach their goals. Remember when we do something to increase our self-esteem we are also loving ourselves and there is no greater boost to self esteem that reach a goal.

Enthusiasm

Enthusiasm can sell all by itself. We have all gotten wrapped up in the pitch of an enthusiastic person. Enthusiasm is contagious and is a strong motivator. I know you have been swept up in the enthusiasm of another person and based on their enthusiasm you have taken on and accomplished a task or goal that you may not have achieved without that motivation of enthusiasm from the other person.

People are most authentic and enthusiastic about their passions so make sure that you are coaching in a niche that you are passionate about. Your enthusiasm will be contagious and will attract clients with little effort on your part.

When you know that you can serve your target coaching niche and help them to overcome their challenges and achieve their goals and you can communicate that certainty and enthusiasm then you will see clients flocking to your coaching business.

Loving people, helping them love themselves, and passion for your coaching niche are an unstoppable attraction force. If you can communicate those emotions in your sales copy then you will have a powerful tool for getting new coaching clients.

Learn how to attract clients to your coaching business now. Get Suzan’s FREE eCourse at http://www.thecoachmarketer.com. Learn to Attract dozens of clients to your coaching business “No Sales Required Client Attraction” http://www.nosellingclientattraction.com

When you run an online retail business, there is always work to do. You need to figure out what you are buying, figure out how to merchandise it, respond to customer issues, attend to the bookkeeping and to the marketing.

You know that you should be working at optimising your site as much as possible, but once it is up and running there are so many details to tend to and optimisation is such an undertaking, it is hard to make the commitment to that kind of chore.

Well, nothing ever gets done that way. As with anything else, if you want to get a big task accomplished, you need to break into smaller, more manageable tasks instead.

Site optimisation has so many moving parts that it can be hard to know where to start and exactly what to do. Brendan Regan of Future Now has developed an approach that helps website owners and managers to move from optimisation paralysis to making regular incremental improvements, slowly advancing their sites performance.

It may not be the perfect way to optimise, but it is much better than not getting started at all because it is too much to do.

His technique is called the hierarchy of optimisation. He uses a pyramid with building blocks to show the steps to consider in any optimisation, overall site or operation of a page or function within a site:

- Bottom step of pyramid, Functional, Does it do what I need?

- 4th step, Accessible, can everyone access it?

- 3rd step, Usable is it user friendly?

- 2nd step, Intuitive, does it feel natural and not force me to think?

- Top step of pyramid, Persuasive, Do people really want and understand what they are buying?

Try using this hierarchical pyramid to analyse just a small portion of your website. Take your breadcrumb trail, for example (You do have one, don’t you? You know, the little tracker that tells you how deep into the site you are and how to get back out again?). Most shopping sites have at least a breadcrumb trail for their shopping cart function that shows something like:
Order, shipping, payment, confirmation, complete, Back to shopping.

Walk through the analysis of the trail.

- Functional: Does the breadcrumb trail work? Is it on every shopping cart page? Can you click on each component and get back to that area?

- Accessible: Is the type large enough to read? Is the trail in a noticeable place on the page? Is there enough color contrast for someone with low vision to find it?

- Usable: Does it make sense for someone to use it, i.e. does the shopping cart keep information intact if they go back and forth on the breadcrumb trail? If the information is lost, your breadcrumb trail is not usable or in fact functional from the customers point of view.

- Intuitive: Is it clear that you just click to go back? Do the components all look like hyperlinks, indicating where you will land if you click on it? Do the categories obviously correspond to the shopping cart actions?

- Persuasive: Does the breadcrumb trail inspire confidence in the stability of the shopping cart so the customer knows they can go back and forth, shop around and not end up having to repeat steps like filling in demographic info? If there is automatic erasure of credit card info when going backward, is there a warning or at least an explanation and a suggestion to register so the info will fill in again with a click?

There, not so hard at all and you have taken steps towards optimising your site.

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Not too long ago I came across a debate on a now-defunct Internet marketing discussion board concerning sales letters. One camp argued that a sales letter should stand alone and follow a specific format. The other camp argued that the sales letter should take into account the context of where, when, why, and by whom the it is likely to be read.

As it happened, the debate arose over a particular sales letter that many in the first camp regarded as ‘weak.’ In this case, the sales letter was the final element in a product launch sequence of communications, preceded by a series of pre-launch emails, reports and videos.

The first camp believed that the sales letter should have stood on its own merits, while the second camp believed that it was fine as it was and should have been judged within the context of the pre-launch / launch sequence. As for me, I was - and am - very much of the second camp.

As the title of this article indicates: if copy is king, context is emperor. Effective communication always takes into account the context - who is reading it, and why, how, where and when they’re reading it. Indeed, context is the reason why, for example, many participants in high profile Internet marketing product launches don’t end up reading the ultimate sales letter. They’ve already been ’sold’ by the sequence of pre-launch emails, videos, reports and other elements.

For that reason, the sales letter at the end of the pre-launch / launch campaign does not, in some ways, have to be as ’strong’ as, say, a sales letter that does not follow a pre-launch sequence.

That doesn’t necessarily mean the sales letter that comes at the end of a product launch should be put together as though it’s an after-thought. There will be some people who have either not gone through the launch sequence, or have gone through it and aren’t convinced, or for whatever reason want to read every word of the sales letter.

What proportion of people fall into this category will vary according to the situation, but it will usually be significant enough to justify putting a lot of effort into creating a top-notch sales letter. In fact, in recent launches I’ve seen marketers continue tweaking the sales letter after making the product available, clearly indicating the seriousness with which they regard the sales letter.

But the point remains that a product launch sales letter is likely to be different to one used for an audience that has not been ‘pre-sold’ in any way. Some may regard such a product launch sales letter as ‘weak’ because of this, but chances are that it wouldn’t be effective for the vast majority of readers if it was the same kind of sales letter used for a ‘raw’ audience.

Anna Johnson publishes Internet marketing newsletter, Kikabink News. Go here to get a FREE subscription to Kikabink News as well as a FREE copy of Anna’s ebook, Killer Internet Marketing Tips, plus four FREE killer 60+ minute audio interviews with top Internet marketers: Killer Internet marketing tips

One of the most frustrating areas of retail sales is the dismal level of shopping cart abandonment. Researchers report that over 60 percent of shopping carts are abandoned. It is disheartening to have succeeded in attracting a potential buyer and coaxing that buyer all the way to a loaded shopping cart only to have the potential buyer dissolve away without purchasing.

We know that some of the reasons that people abandon their cart have to do with shipping charges that come as a surprise, items being out of stock or becoming confused and unable to work the system. We also know that some people are simply comparison shopping and never really intended to purchase in the first place.

Clearly, online retailers need to work at softening the blow of shipping charges by helping their customer find the best shipping deal, make their checkout process fool proof so that it is always possible for even the newest Internet user to purchase and keep items in stock as much as possible.

Now, however, there is another reason why shopping carts are abandoned. Research is showing that more shoppers are doing their shopping while at work and may have to abandon their carts simply because they are suddenly interrupted and must return to work without completing their purchasing

That is very good news because those customers do want to buy from you they just did not have the chance to finish. One of the easiest ways to at least try to bring that customer (and those who have abandoned for other reasons) back to your site is to save the shopping contents and send a note to the customer, reminding them that they have items in their cart.

Yet barely 10 percent of the Internet Retailer Top 500 online retailers give shoppers the chance to retrieve an abandoned shopping cart, according to a test by email marketing company Listrak.

Listrak researchers registered with email addresses at 398 of the Top 500 retailers, put an item in the cart and then left the site. Only forty two sites sent a reminder and of the forty two, only eleven sent the reminder within twenty four hours.

Of the other 102 sites, some did not require an email address before shopping or, they required a credit card number before the researcher could even start shopping, a generally negative practice. While shoppers are not happy with going through a long registration process, just to start shopping, most will not object to an email address. Without that address, retailers have no way of contacting them in follow up.

Listrak also discovered:

- Only 36% of e-retailers sent personalized messages using the shopper’s first and last name despite all of them having collected this data.

- 60 percent of retailers that offered an incentive in their abandonment email personalized the message.

- 23.8 percent of emails linked directly to the shopping cart (23.81 percent).

- 45.2 percent of emails offered an incentive (45.23 percent).

- Average time to send reminder was 75.1 hours.

Email management programs are available that will automatically send out a reminder about a shopping cart. The reminder can be personalized with names, offers and incentives. If you are not doing this, you are missing a big opportunity.

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When you are a seller of products, it is very easy to forget that while you are interested in selling those products, your customers are interested in buying solutions. How does that hurt you?

You spend your time talking about the product without taking the time talking about the benefits the customer will receive when they buy the product. For example, whn you describe your fire engine red, 4 horsepower standing mixer with gleaming stainless steel blades, your customer certainly knows how pretty it is, but she does not know that your mixer reduces the time to whip cream by fifty percent, has dough hooks so you can make bread dough easily, has an energy efficient motor so it saves electricity, has a sweeper to sweep the sides of the bowl so you do not have to, and is sturdy enough to be used in a commercial kitchen.

Now it is possible that you cater only to people who want to color coordinate their kitchens, in which case you should be talking about sky blue, conservation green and banana yellow as well, but it is more likely that your customers might buy even a plain old stainless steel mixer if it could do some or all of the benefits listed.

Benefits, that is the key word. Your customer certainly needs to know the size, color, weight and power of your mixer as well which attachments are standard, but what will really sell that $400 kitchen appliance is how it will help them and why it will help them more than Al’s Appliances online or down the street. Here are the most typical benefit categories you should consider when writing about your product.

Time Saving

Time is one of the most valuable asset that any one of us owns. If you have a product that can help customers spend less time on low value tasks, be sure to demonstrate how. Do your makeup products go on in less time? Does your hardware glue dry faster?

Labour Reducing

Similar to saving time, anything that allows people to use less labour in their daily lives is always welcome. For example, do your ‘big hands’ gloves allow someone to pick up more wood at a time? Is your paint thick enough to cover in one coat? Does your mixer do the bread kneading for you? Does your cat grooming brush reduce the number of times you need to brush your pet?

Boosts Efficiency

These themes are a bit the same but efficiency also means energy savings. Does your thermal drape prevent 20% more heat loss? Does your brand of battery last 15% longer? Does your printer cartridge allow more pages per cartridge to print?

Saves Money

Everyone wants to save money. Does your razor last longer? Does your container garden save money on buying herbs in the store?

Improves health or appearance

Do your supplements make people healthier? Is your jewelry more flattering? Do your cookie help burn fat and make people slimmer?

Saves the earth

Does your product replace a throwaway? Is your product made of a meterial that saves animals or threatened plant life from being used?

You love your product because it makes you money; your customer needs to love it for the benefits it provides.

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Sales pages can be hard to optimize effectively. With so many different variables contributing to your success as an affiliate marketer, it’s hugely important to optimize your page by focusing on the aspects that are most valuable and highly converting for you.

With so much information available on sales page resources and design, and so much discussion and debate around what features and page types are the most important and effective, it can be difficult to know where to start when you’re creating an affiliate product page.

When you focus on the most important parts of any page design and content, you can effectively eliminate the ineffective and unworthy parts of your page with ease. So, here are five easy tips that can change your online sales page for the better:

#1 - Make use of different colors and text styles.
There’s nothing less inspiring than a sales page that’s 100% black text. God help you if it’s entirely typed in Times New Roman or Comic Sans MS. Don’t ever be that person with the uninspiring sales page, wondering why it doesn’t convert. Sales pages need to inspire your readers, and create the urge to buy. Using different colors, text sizes, and styles can massively effect your audience. This variation succeeds for two reasons. First, it divides your page into easy to read sections, allowing users to easily read through the page. Second, it can be used to effectively highlight the most important and valuable sections of your sales page. By creating clear sections and highlighting the most important parts of your page, you can guide readers through your sales text, and effectively lead them toward your buy button and sales pitch.

#2 - Create incentives for people to buy.
This is a well known law of economics, that translates to almost every level of sales and marketing. When you build up anticipation and excitement, your readers grow to expect the level of quality that your product offers. However, when you reveal a low price at the end of this copy, you can dazzle your readers and allow them to see the real value in your deal. When you create anticipation and excitement, then relieve people with an affordable and reasonable price, you’ll see massive conversions and effective sales.

This all boils down to some basic psychological and economic principles. Perhaps the only literal and completely accurate definition of economics is “people respond to incentives.” This is completely true for marketers. Incentives are what drive people to buy your product, and as a marketer you need to create them. This can be anything from creating a sales page that projects a lifestyle that people want, to answering exactly how your product can truly help people. When you imprint these ideas in people’s minds, the chance of a conversion and commission are much higher than when you simply tell them what features your product offers. Make things personal and easy to relate to and you’ll see a massive increase in your conversion rate.

#3 - Reassurance will cost you initially, but pay off massively in the long term.
This is something that many internet marketers struggle with. Because of the massive amounts of scam artists and get rich quick schemes out there online, many people instantly zone out when they see the standard sales page. This is reinforced by the fact that many dodgy internet marketers operate outside of the reputable systems and services, leading them to project an image of distrust. While these marketers can create problems for those new in the system, if you’ve built up a reputation for providing quality products and offering real value to customers, they provide you with an extra avenue for which to promote and market your products.

Think about it this way: Whenever there’s a market flooded with low quality goods, the high quality goods attract extra attention not just for their quality, but for their relative value. When you’re the best marketer on the block, not only will you win the attention of those who are tired of the “scammy” and disingenuous marketers, but you will win their enthusiasm and ambassadorship. Let these people power part of your marketing, as reputation is often the most powerful marketing currency. When you reassure customers, you’ll see massive long-term payoffs. This leads on to the next point…

#4 - Always operate within the systems that customers are familiar with.
When you stick with the big names like Paypal, EBay and Google, you create an aura of authenticity and respectability. This boils down to a simple psychological phenomenon — people are much more likely to trust those that are associated with positive and genuine experiences than those that they associate with unfamiliarity and uncertainty. Always go with the big, reputable providers. For example, when you have a Paypal button on your page, you instantly generate rapport and trust with eBay users. They’re grown familiar with Paypal through their experience on eBay, and will be that much closer to trusting you completely. These small additions to your page can have large effects on sales.

#5 - Micro-test anything and everything.
Micro-testing and split-testing allow you to see what’s effective and what isn’t. Any experienced marketer and webmaster is familiar with analytics and optimization testing. This is an absolute necessity for marketing sales success. When you optimize your page to best support your users, you can guide them through your sales copy and toward your buy button. Use selective optimization and testing to determine what elements of your page are most effective, and then trim the fat away from your page so that only the most effective parts remain. This could be as simple as testing two different pieces of copy, or trialing keywords and Google advertising terms.

These simple tips and tricks will guide you through your internet marketing journey. Although it can be daunting sometimes, don’t let it take over you. When you optimize and focus on the important few parts of anything, you’ll get to the root of the issue and the pinnacle of success faster than you can ever imagine.

To learn more about building high converting websites, check out the free 25 Great Tips To Building High Converting Websites report.

Online service business owners face a unique challenge. They have to introduce themselves to prospective clients without a face-to-face meeting. Even when prospective clients hear about you through referrals, they will still come to your website before buying. They want to learn more about you.

Many service business owners and independent professionals are reluctant to showcase their skills and strengths. They are afraid of bragging and boasting. As a result, they forego an opportunity to connect with prospective clients in an important and meaningful way.

What you may not realize is that your clients want you to brag. They want to believe they’ve hired the best possible resource for their problems. They want to be convinced they’re getting their money’s worth. When they ask, “Are you good at what you do?” they get nervous when you hesitate. After all, who wants to hire a loser?

Your website offers you an excellent place demonstrate your strengths and stand out from the pack. To convert visitors to buyers, you can take this opportunity to “show, don’t tell.” In this way you sound confident and knowledgeable rather than boastful. Here are a few ways to accomplish this goal.

– Write up stories of your professional success. How have you helped your clients? What was your role in helping them meet challenges and solve their problems? Emphasize results rather than your own processes.

– Use numbers to report facts. For example you may be able to claim truthfully, “Eighty-two percent of people who take this course tell me they increase business by at least 30%.”

You can also refer to the number of clients you’ve worked with, years you’ve been in business or percentage increases in results.

– Relate your past interests and experience to the way you serve your clients. For instance, if you spent twenty years climbing the corporate ladder, you might be well suited to coaching clients who are trying to escape the corporate world or manage their careers more effectively,

– Collect testimonials. Your most convincing promotional copy gets written by others colleagues, customers, bosses, and occasionally friends. However, you probably will need to edit these testimonials to present yourself effectively. Often satisfied clients open their testimonials with, “Carl was an interesting person…”

– Use article marketing to communicate your expertise. Articles are a good way to increase traffic. But they’re also extremely effective as a way to showcase your expertise. Readers will get a sense of what you know, as well as your enthusiasm for your work. Typically you can incorporate a few examples of how you worked.

And now I invite you to find out more by visiting
http://www.copy-cat-copywriting.com . Download my free report,
7 secrets of websites that *really* attract clients. From Cathy Goodwin, The Website Makeover Pro.
http://www.copy-cat-copywriting.com

You can have the best website design in the world, the most useful product available, and the best of intentions—and your business still might not succeed. You cannot have a successful business , without customers. Therefore, traffic is one of your most critical considerations. Even if you have 5,000 visitors every week, that will not do you any good , unless you can convert that traffic , from visitors to customers. Increasing your traffic conversion rate is not an easy task , but it can be done if you understand the fundamentals.

There are many people who claim to have the secrets to traffic conversion, but you can only trust their methods if they have verifiable proof that it will work. Otherwise, you might very well end up just wasting valuable time and money , on marketing tactics that simply do not work. So how do you guarantee that you can increase your traffic conversion rate? You get help and advice , from experts in internet marketing traffic generation and conversion , to help you to increase your own traffic conversion rate. There are a number of different tools and tactics , that you can take advantage of , that actually work rather well , regardless of the type of business that you have , or need to direct targeted traffic to.

Targeted traffic? That is right. You can not just waste your time marketing willy-nilly. You need to focus on your niche market , and advertise in ways that draw their attention to your website. Then, you need to employ various marketing principles , in order to turn that traffic into sales. If you just worry about getting hits to your website , creating any kind of traffic to your business , you will definitely lose focus , and not gain as much of a positive result as you might have , from targeting the traffic to the people who are most likely to make a purchase. Think of the people who can most readily use your products and/or services. Then, focus your traffic generation and conversion tactics , on them. The difference here is that you will get a decent amount of visitors to your site , that are actively seeking what you are promoting , rather than just generalized marketing which might or might not get you traffic that could be in your target market , or traffic that has any real interest in your business.

Do not waste your efforts ; make sure that you optimize your site to make it desirable once customers arrive. Spend as much time on your conversion tactics , as you do on using marketing strategies that ultimately will drive traffic to your site. Do not just focus on traffic generation , which is , of course , vital to your business , but traffic conversion , and your business has a very good chance to be successful. Just about anyone can get people to visit a website ; It takes a true businessperson to convert those visitors , into paying customers.

Jeff King is an internet marketer , who presently ,lives and works in sunny Southern California

http://tiny.cc/ask_internet_experts_now