Variety is the spice of life–and the spice of your email marketing opt in list. You should ask yourself what is the objective of the email? How can I use them to build my list? Can I use the list to build trust and rapport with my customer relationships? Yes you can! It is all about the emails you send to the list.
Here are some examples of a few different kinds of basic email types:
Content - This is the most basic form of post you will see on an email opt in marketing list. It is just a post with content to the list. You should be sure your content is useful and writing in the language of the information product that you’re selling.
Teaser - This is a pre-sell article that gives you some information on an upcoming info product that will be available to members of the list. This type of post should give a glimpse into the product. Samples of the product can be given here to whet the appetite of the list members.
Promo - By this time, you would have built up the excitement, curiosity, and intrigue surrounding the subject matter. At this point, go for a very simple offer with a sense of urgency or scarcity, as your pre-seling would have been done up front.
Follow-up - These are the posts you send to all those members that bought your product. They are meant to follow up the sale with more personal interaction and the all important trust building.
It is then time to implement your email opt in marketing delivery system. The four emails above make up the sales process. You email the first three to your list once a day. So you build trust with content and personality related mails, and you move from there in terms of promoting helpful offers that flow naturally from this.
This an example of an email delivery system that involves ten emails. The first three are just general content emails related to the chosen niche. The next three articles are special offers and bonuses. These both build the trust of your customer and make them potential buyers. When you follow up with your customers, it shows that you care and creates the kind of rapport you need for repeat business.
Following this strategy, you can easily create a good opt in sales list that will create more sales for you at the time. By using this variety and keeping the communication, promotion, content, and free resources, you will keep your audience engaged, response rates high, lead to amazing profits!
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